Renault
Publicis Conseil, Paris
[1.22.129]
More Info
RENAULT HYBRID
Don’t use it
Here’s a first. A car company telling is not to use our car, even a hybrid car. Well, actually they are saying don’t use it all the time. And in the film we see various owners of a hybrid Renault Captur E-Tech decide to go by bike, use an umbrella in the rain or walk to school with the kids. It’s a nice, on brief film establishing Renault’s care and concern for the environment.
- Client Renault
- Ad Agency Publicis Conseil, Paris
- Creative Director Marcelo Vergara
- Art Director Yves-Eric Deboey
- Copywriter Mathieu Degryse
- Production Company Diplomats
- Director Natanaël Ericsson