Renault Clio “Slow Is Ugly” (01:00) #
To the strains of Shostakovich’s Waltz
from Jazz Suite Nr. 2 and captured in
slow motion, a series of faces of quite
attractive people engaging in all kinds of
activities – from dancing to eating and
kissing, and somehow coming across as
rather ugly and even grotesque. (Some
of them seem to have been filmed in a
wind tunnel.) And that’s exactly the
point this commercial is trying to make:
“Slow is ugly” reads the super that introduces
a classy nighttime view of a
Renault Clio speeding along.