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Renault Clio
Publicis Conseil, Paris
[4.07.007]
More Info
Renault Clio “Fisherman” (00:45) #
In this commercial, we are introduced to
the best way to ensnare human beings
by a nature-loving giant whose hat is
covered with forests and meadows and
inhabited by a plethora of different creatures. The long-bearded colossus is sitting on a little island, casting his line out
into the city with a Renault Clio as bait.
Slowly, he pulls on the line, chuckling as
he observes how the people are clinging
to it, before finally landing his catch.
Claim: “Renault Clio. All you expect from
a car.”
- Client Renault Clio
- Ad Agency Publicis Conseil, Paris
- Art Director Jean-Marc Tramoni
- Copywriter Marc Rosier
- Production Company Psyop, New York, Stink
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