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Renault Dacia

Publicis Conseil, Paris

[5.09.099]

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Renault Dacia: “Circle” [00:30]# Rapidly intercut images show us a man and the cars he has owned down through the years. The pattern is always the same: he sees a car, he wants the car, he gets the car, and he gets the attention that goes with the car. At first, he changes cars as often as the images in the film, yet once the Renault Dacia appears everything becomes a little slower, for this car is different –affordable, family-friendly, and enduring.

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Renault Dacia: "Circle" [00:30]# Rapidly intercut images show us a man and the cars he has owned down through the years. The pattern is always the same: he sees a car, he wants the car, he gets the car, and he gets the attention that goes with the car. At first, he changes cars as often as the images in the film, yet once the Renault Dacia appears everything becomes a little slower, for this car is different –affordable, family-friendly, and enduring.

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