![Renault Laguna](https://www.luerzersarchive.com/wp-content/uploads/1997/01/23184.jpg)
Renault Laguna
Publicis Conseil, Paris
[1.97.090]
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Laguna “Quelle Peche!” [00:35]# A father and his three sons are fishing on the shore of a peaceful lake. While the four of them are patiently and silently waiting for their luck , a cyclist disturbs the silence and the fish, congratulating the father on his beautiful Laguna parked by the shore. When another cyclist shouts outs similar praise a few seconds later, the father decided to park the car further down the road to prevent any more disturbances. However, the Laguna proves to be a more tempting bait that anything else – the fish take off to get a better look at the car.
- Client Renault Laguna
- Ad Agency Publicis Conseil, Paris
- Art Director Lucie Pardo
- Copywriter Lucie Pardo
- Production Company Telema, Paris
- Director Claude Miller
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