Renault Mégane Sportour: “Ink” [00:50]# Simple yet highly expressive this spot for the Renault Mégane Sportour. A man with a fountain pen and ink keeps trying to write the names of a variety of different automakers on a sheet of paper. Even before he has finished writing the names, however, the ink runs out. Only when he writes the name of the new Renault does this not happen. There is, in fact, enough ink to write not only the name but also a list of the car’s features, which include excellent fuel economy.