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Reporters without Borders

Saatchi & Saatchi, Paris

[4.05.173]

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In a series of attacks, entire nurseries are devastated, florists killed with a bullet to their head, and others drowned in wells. Torture and a video showing a gardener with a sack over his head are scenes very reminiscent of the Iraq war. Yet the voice from the off reassures us, saying that it is not florists who are being treated this way – but only the journalists. The tagline in this spot for Reporters without borders, an organization fighting for the rights of journalists worldwide: Don’t wait for them to deprive you of your rights.

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In a series of attacks, entire nurseries are devastated, florists killed with a bullet to their head, and others drowned in wells. Torture and a video showing a gardener with a sack over his head are scenes very reminiscent of the Iraq war. Yet the voice from the off reassures us, saying that it is not florists who are being treated this way – but only the journalists. The tagline in this spot for Reporters without borders, an organization fighting for the rights of journalists worldwide: Don’t wait for them to deprive you of your rights.

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