Reword
Leo Burnett, Melbourne
[4.17.186]
More Info
Anti-cyberbullying campaign targeting young people. Whenever an
offensive or insulting word is used, this is struck out in red on-screen and
the person posting the message urged to reconsider their lexical choice.
Hugo Veiga: “An effective real-time action against bullying. Big ideas
don’t need to be huge in size.”
- Client Headspace
- Ad Agency Leo Burnett, Melbourne
- Creative Director Jason Williams
- Art Director Daniel Sparkes
- Copywriter Edward Heckes