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Leo Burnett, Melbourne

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Anti-cyberbullying campaign targeting young people. Whenever an
offensive or insulting word is used, this is struck out in red on-screen and
the person posting the message urged to reconsider their lexical choice.

Hugo Veiga: “An effective real-time action against bullying. Big ideas
don’t need to be huge in size.”

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Anti-cyberbullying campaign targeting young people. Whenever an
offensive or insulting word is used, this is struck out in red on-screen and
the person posting the message urged to reconsider their lexical choice.

Hugo Veiga: “An effective real-time action against bullying. Big ideas
don’t need to be huge in size.”

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