Rexona
DLKW Lowe, London
[3.05.102]
More Info
Rexona “Stunt City” (01:00) #
An unusual town populated by
hordes of stuntmen, making the daily
trip to the office a display of daring –
even the job of reaching for the new
Sure from Rexona is easily executed by
punching one’s arm through the mirror
in the door of the bathroom cabinet. On
with the deodorant, and then off we go:
jump out of the first floor onto the bus,
passing guys who don’t give a damn
that the newspaper they are reading is
in flames, and leaping up to catch
the helicopter passing overhead, and
here we are at last – simply lowering
ourselves down through the glass roof
into the meeting room below. And the
guys do not have a single scratch to
show for their efforts – because this
deodorant does not let a man down. But
just make sure that cup of coffee isn’t
too hot.
- Client Rexona
- Ad Agency DLKW Lowe, London
- Art Director Simon Butler
- Copywriter Geoff Smith
- Production Company Stink Digital, Stockholm
- Director Ivan Zacharias