Rexona
DLKW Lowe, London
[4.06.020]
More Info
Rexona “Incredible Women” (01:00) #
In the style of Supergirl and Bewitched,
the soundtrack of which is also referenced
here, we are introduced to
the ultra-busy blonde featuring in this
Rexona commercial. She flies through
the air like a whirlwind, taking several
calls in the office, or working out so
hard she causes the treadmill in the gym
to short. She gets to the top floor of the
mall by vaulting up direct from the
street. There is nothing, it appears, that
can make this bundle of energy break
into a sweat. Tagline: “Incredible protection
for incredible women.”
- Client Rexona
- Ad Agency DLKW Lowe, London
- Art Director Lee Goulding
- Copywriter Tom Hudson
- Production Company Independent
- Director Noam Murro