![Rexona](https://www.luerzersarchive.com/wp-content/uploads/2007/04/37782.jpg)
Rexona
Ponce, Buenos Aires
[4.07.024]
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Rexona “Musical” (01:00) #
This commercial for Rexona antibacterial
soap comes in the form of a musical
number: a woman in a blue summer dress
is dancing through the streets seeking out
precisely those places that are a paradise
for bacteria. She jumps through exhaust
fumes, traces her finger along dusty windows, kisses a fish, and dangles her legs
while sitting in a dumpster. Pay-off: “Enjoy
life without thinking about bacteria.”
- Client Rexona
- Ad Agency Ponce, Buenos Aires
- Art Director Ricardo Armentano
- Production Company Rebolucion, Buenos Aires
- Director Baby, Armando Bo
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