Rexona
DLKW Lowe, London
[5.09.111]
More Info
Rexona: “Sure” [00:10]# Simple and succinct is the recipe for this Rexona spot. Coins fall from above, piling up on top of each other to form a tower resembling an aerosol of Rexona deodorant. VO: “Confidence for a price that won’t make you sweat. Sure it won’t let you down.”
- Client Rexona
- Ad Agency DLKW Lowe, London
- Art Director Simon Llyod, Christine Turner
- Copywriter Simon Llyod, Christine Turner
- Typographer Dave Towers
- Production Company Proximo Milano, Italy
- Director Christine Turner, Simon Lloyd
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