Archive

Shop

Rightguard

Saatchi & Saatchi, London

[2.94.078]

More Info

Rightguard “Hard Work” [00:30]# “Your can’t work as hard as Rightguard,” is the theme of this spot for the traditional anti-perspirant. We see animated vignettes of people performing vaious sweat-inducing activities – from garenwork to bodybuilding – to the strains of “Working in the Coalmine” with the lyrics adapted to the above theme.

More: Saatchi & Saatchi London

More: Rightguard

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/0

Images

Prev Next

Rightguard

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
Rightguard "Hard Work" [00:30]# "Your can't work as hard as Rightguard," is the theme of this spot for the traditional anti-perspirant. We see animated vignettes of people performing vaious sweat-inducing activities - from garenwork to bodybuilding - to the strains of "Working in the Coalmine" with the lyrics adapted to the above theme.

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.