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Rightguard
Saatchi & Saatchi, London
[2.94.078]
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Rightguard “Hard Work” [00:30]# “Your can’t work as hard as Rightguard,” is the theme of this spot for the traditional anti-perspirant. We see animated vignettes of people performing vaious sweat-inducing activities – from garenwork to bodybuilding – to the strains of “Working in the Coalmine” with the lyrics adapted to the above theme.
- Client Rightguard
- Ad Agency Saatchi & Saatchi, London
- Art Director Jerry Holens
- Copywriter Mike Boles
- Production Company Tom Mulvee Productions, London
- Director Charlie Arnold
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