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M&C Saatchi Abel, Cape Town
[2.18.002]
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South African restaurant chain Nando’s is campaigning to have Mzansian names recognized by spellcheck dictionaries – and no longer marked with a squiggly red line under them as misspellings. Visitors are invited to add their name to the list.
Lulo Calio: “A small idea, but with a huge contribution to a country’s identity. Today, all that we find on the internet, or in the apps we use frequently, tends to transform into big truths. Without a spellchecker that marks the word as a mistake, we tend to think it is that way without questioning a lot, but when the error is your own name it can have a deeper meaning. Good work on the part of M&C Saatchi and Nando’s for helping to fixing it.”
- Client Nando’s
- Ad Agency M&C Saatchi Abel, Cape Town
- Art Director Tshegofatso Phethle
- Copywriter Tom Kratz, Jordan Tryon
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