Road Safety Authority
Irish International BBDO, Dublin
[3.16.135]
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Road Safety Authority “Never Let Go”#
Faces, arms and bodies rotate at strange angles in slowly swirling images as people gradually drift apart. There is then a thud and we see the driver of a car and his front-seat passenger after an accident in which the car flipped. That’s just how dangerous worn tires can be.
- Client Road Safety Authority
- Ad Agency Irish International BBDO, Dublin
- Creative Director Dylan Cotter
- Art Director Clayton Homer
- Copywriter Dillon Elliott
- Production Company Moonwalk
- Director Gioacchino Petronicce