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Road Safety Authority

BBDO, Dublin

[6.19.089]

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Road Safety Authority “What Do You Think Will Happen?”#
A young driver asks his friend in the back to wear a seatbelt. Sounds legitimate, right? Well apparently wearing a seatbelt in the back is not cool, so young male drivers fear a decrease in their popularity amongst friends when they ask them to be safe. This film takes you to the driver’s imagination, showing all of his fears of what might come from asking his friend to belt up – intimidation, emasculation, judgement, exclusion. In the end, the friend puts his seatbelt on without any objection.“

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Road Safety Authority "What Do You Think Will Happen?"# A young driver asks his friend in the back to wear a seatbelt. Sounds legitimate, right? Well apparently wearing a seatbelt in the back is not cool, so young male drivers fear a decrease in their popularity amongst friends when they ask them to be safe. This film takes you to the driver’s imagination, showing all of his fears of what might come from asking his friend to belt up – intimidation, emasculation, judgement, exclusion. In the end, the friend puts his seatbelt on without any objection.“

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