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Roads and Traffic Authority

Clemenger BBDO, Sydney

[5.07.042]

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Roads and Traffic Authority “Pinky” (00:60) #
A small town in the middle of nowhere: a
young dude proudly sitting in his soupedup green sports job wants to show us all
what a great guy he is by driving the car
around the streets like a madman. Yet this
does not appear to impress anyone, the
people who see him showing him their
little finger in a contemptuous gesture
(“pinky”) designed to suggest that the guy
is not that exceptionally endowed. The
spot ends on the strapline “Speeding. No
one thinks big of you” and the RIA logo.

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Roads and Traffic Authority “Pinky” (00:60) # A small town in the middle of nowhere: a young dude proudly sitting in his soupedup green sports job wants to show us all what a great guy he is by driving the car around the streets like a madman. Yet this does not appear to impress anyone, the people who see him showing him their little finger in a contemptuous gesture (“pinky”) designed to suggest that the guy is not that exceptionally endowed. The spot ends on the strapline “Speeding. No one thinks big of you” and the RIA logo.

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