
Roads and Traffic Authority
Clemenger BBDO, Sydney
[5.07.042]
More Info
Roads and Traffic Authority “Pinky” (00:60) #
A small town in the middle of nowhere: a
young dude proudly sitting in his soupedup green sports job wants to show us all
what a great guy he is by driving the car
around the streets like a madman. Yet this
does not appear to impress anyone, the
people who see him showing him their
little finger in a contemptuous gesture
(“pinky”) designed to suggest that the guy
is not that exceptionally endowed. The
spot ends on the strapline “Speeding. No
one thinks big of you” and the RIA logo.
- Client Roads and Traffic Authority
- Ad Agency Clemenger BBDO, Sydney
- Art Director Pic Andrews, Baz Baker
- Copywriter Chris Pearce
- Production Company @radical.media, Surry Hills
More: Clemenger BBDO Sydney
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