Lynx
LOLA MullenLowe, Madrid
[02.24.095]
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LYNX
The Power of a Fragrance
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Lola MullenLowe’s pair of spots for Lynx brings a darkly comical edge to the antiperspirant brand. In one film, the allure of the deodorant’s scent on a corpse at a funeral drives one mourner into a frenzy, while the other spot shows a robber’s plans derailed by the overpowering aroma.
- Client Lynx
- Ad Agency LOLA MullenLowe, Madrid
- Creative Director Tomás Ostiglia , Jorge Zacher , Dante Zamboni
- Art Director Pedro Mezzini , Corina Martínez Panés
- Copywriter Augusto Callegari , Lucía Villalva
- Production Company Czar.be, Brussels
- Director Lionel Goldstein
