Robinsons
Bartle Bogle Hegarty (BBH), London
[4.07.018]
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Robinsons “Grow” (00:30) #
The drawings of illustrator Adrian Johnson
featured in this commercial for Robinsons
fruit juice carry us off to a brightly coloured world of flowers and friendly insects in which the cordial is presented as
an educational aid for children. Rain is
seeping into the earth, causing the seed
encircled by a smiling worm to gain in
strength. A flower is slowly working its
way towards the surface. To the accompaniment of a catchy children’s melody,
bright little animated figures fall from the
flowers before leaping up into the cheerfully coloured world with a childish giggle.
Finally, two of the little creatures are to be
seen next to a Robinsons fruit juice plant.
Pay-off: “Raise them on Robinsons.”
- Client Robinsons
- Ad Agency Bartle Bogle Hegarty (BBH), London
- Art Director Gary McCreadie
- Copywriter Wesley Hawes
- Production Company Nexus Productions, London
- Director Ringan Ledwidge