A robot – Rombot – is Romania’s new virtual advertising ambassador, permanently on hand to answer any questions people may have about the country (and, of course, Romanian chocolate).

Eugen Suman: “ROM chocolate is back, this time with a machine learning/deep mind activation. The first virtual ambassador in the world, a bot that is taught by Romanians what it means to be Romanian. The bot will then promote the country to everyone in Europe. Smart work from McCann, Bucharest and one that will definitely be big at this year’s Cannes.”