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Royal Dutch Army

Publicis Netherlands, Amstelveen

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Royal Dutch Army “Mayo” + “Shower” (00:35) each #
Only the toughest men qualify for a
career in the Dutch Army. The sample
cases shown here illustrate who’s suitable
and who’s not. A skinny boy who
can’t even open a jar of mayonnaise is
obviously not acceptable. But an upright
young man who hasn’t got a problem
with taking cold showers comes pretty
close. “Can you handle the army?”

More: Publicis Netherlands Amstelveen

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Royal Dutch Army “Mayo” + “Shower” (00:35) each # Only the toughest men qualify for a career in the Dutch Army. The sample cases shown here illustrate who’s suitable and who’s not. A skinny boy who can’t even open a jar of mayonnaise is obviously not acceptable. But an upright young man who hasn’t got a problem with taking cold showers comes pretty close. “Can you handle the army?”

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