
Royal Dutch Army
Publicis Netherlands, Amstelveen
[1.05.129]
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Royal Dutch Army “Mayo” + “Shower” (00:35) each #
Only the toughest men qualify for a
career in the Dutch Army. The sample
cases shown here illustrate who’s suitable
and who’s not. A skinny boy who
can’t even open a jar of mayonnaise is
obviously not acceptable. But an upright
young man who hasn’t got a problem
with taking cold showers comes pretty
close. “Can you handle the army?”
- Client Royal Dutch Army
- Ad Agency Publicis Netherlands, Amstelveen
- Art Director Peter Van Rij, Martijn Van Marle
- Production Company Lenzingbrand Films, Amsterdam
- Director Rick Lenzing
More: Publicis Netherlands Amstelveen
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