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Running stories (2021)
Bartle Bogle Hegarty (BBH), Singapore
[5.21.175]
More Info
Running Stories is an audio-tainment platform that turns your running
routes into tailored immersive experiences. Augmented audio enhances
your surroundings by sourcing live data from open APIs to create a
story designed to enter-train you. The app uses your live location
data, weather, your running speed and more to make you the main
character in the story.
Roberto Fara: “Behind this idea there are some obvious insights that
make you wonderthink why no one thought about it before. Running
could be boring for some people but stories can make it interesting.
It’s a combination of sports and entertainment putting the runners in
the middle of a thriller, story that givinges you the motivation to run.
Simple, smart, scalable, I believe this could be a category for the future
of audio books.”
- Ad Agency Bartle Bogle Hegarty (BBH), Singapore