Archive

Shop

Running stories (2021)

Bartle Bogle Hegarty (BBH), Singapore

[5.21.175]

More Info

Running Stories is an audio-tainment platform that turns your running
routes into tailored immersive experiences. Augmented audio enhances
your surroundings by sourcing live data from open APIs to create a
story designed to enter-train you. The app uses your live location
data, weather, your running speed and more to make you the main
character in the story.

Roberto Fara: “Behind this idea there are some obvious insights that
make you wonderthink why no one thought about it before. Running
could be boring for some people but stories can make it interesting.
It’s a combination of sports and entertainment putting the runners in
the middle of a thriller, story that givinges you the motivation to run.
Simple, smart, scalable, I believe this could be a category for the future
of audio books.”

More: Bartle Bogle Hegarty (BBH) Singapore

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/ 0

Images

Prev Next

Running stories (2021)

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout

Running Stories is an audio-tainment platform that turns your running
routes into tailored immersive experiences. Augmented audio enhances
your surroundings by sourcing live data from open APIs to create a
story designed to enter-train you. The app uses your live location
data, weather, your running speed and more to make you the main
character in the story.

Roberto Fara: “Behind this idea there are some obvious insights that
make you wonderthink why no one thought about it before. Running
could be boring for some people but stories can make it interesting.
It’s a combination of sports and entertainment putting the runners in
the middle of a thriller, story that givinges you the motivation to run.
Simple, smart, scalable, I believe this could be a category for the future
of audio books.”

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.