Saab 9-3X: “Change Perspective” [00:40]# This is a spot designed to convey the unconventional approach to the development of new automobiles taken by Swedish carmaker Saab. An engineer sitting at his desk is quite literally extracting the absolute maximum from his drawing pad. The ideas come flowing out of the paper and cross over into the real world, where the engineer interacts with them to arrive at new perspectives that ultimately inspire him to design the new Saab. VO: “When you have a different perspective on things you don’t end up with a car. You end up with a Saab.