SAAQ “Don’t Give A Damn”
Misfortunes resulting from road accidents occur around a man whose attention is nonetheless firmly in the grip of his phone. A child fitted with prosthetics falls while trying to walk, a patient has to have a limb amputated, and another time someone hit by a car is rapidly losing blood. In each case, however, the guy remains completely detached from what is going on around him and just smirks while reading a text – as he himself drives into the path of someone crossing the road. Payoff from SAAQ: If you text and drive you just don’t give a damn.