SAAQ
Lg2, Quebec
[2.20.025]
More Info
SAAQ “It Has To Stop” A cinematic spot to highlight the dangers of cell phone usage while driving showing a loop of accidents. The makers used a mix of different techniques to recreate brutal collisions – photography, CGI, traditional retouching, composition, and 3D mapping – which makes the spot even more worth watching.
- Client SAAQ
- Ad Agency Lg2, Quebec
- Creative Director Luc Du Sault
- Art Director Jean Lafreniere
- Copywriter Andrée-Anne Hallé
- Production Company StaubFilms
- Director Staub Photography Inc., Montreal
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