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Sächsisches Staatsministerium des Innern
Scholz & Friends, Berlin
[6.19.015]
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Hate destroys everything. Even that, which you love. Consultation for members and affected parties.
This campaign by the “Aussteiger Programm” (English: Drop out program) addresses the current issue of right-wing radicalism, especially among youth. The program targets those joining right-wing radical groups on social media. It shows before and after pictures of famous German monuments destroyed by Hitler.
- Client Sächsisches Staatsministerium des Innern
- Ad Agency Scholz & Friends, Berlin
- Creative Director Christian Fritsche , Holger Lindhardt
- Art Director Matthias Spaetgens , Holger Lindhardt , Benedikt Gaideczka
- Copywriter Oliver Handlos , Christian Fritsche
- Photographer Reinhard Hunger, Hamburg