
Saila
BSB, Milan
[4.95.108]
More Info
“Woman” + “Man” [00:30]# A man drives up in a sportcar that has mud splattered all over it. Waiting for him is a sexy woman in a short, white dress who proceeds to clean the car´s surface by writing all over it. The rewards:Saila liquorice. Those who feel that this has got to be one of the most misogynist spots in recent years may be right but should wait for the second one of the series, in which a man lets rewarded with Saila liquorice, so delicious apparently that one would do anything for it.
- Client Saila
- Ad Agency BSB, Milan
- Art Director Francesco Rizzi
- Copywriter Francesca Pagliarini
- Production Company BRW, Milan
- Director Cesare Casiraghi
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