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Abbott Mead Vickers (AMV) BBDO, London

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Sainsbury’s “Mog’s Christmas Calamity”#
The sad tale of a charred Christmas turkey that got left in the oven, prompting a fire department callout. Mog the cat is hailed as a hero, having been the first to alert everyone to the mishap – yet was actually the one to wreak havoc in the first place. The neighbors – and Sainsbury’s – all pitch in to save Christmas Eve.

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Sainsbury’s “Mog’s Christmas Calamity”# The sad tale of a charred Christmas turkey that got left in the oven, prompting a fire department callout. Mog the cat is hailed as a hero, having been the first to alert everyone to the mishap – yet was actually the one to wreak havoc in the first place. The neighbors – and Sainsbury’s – all pitch in to save Christmas Eve.

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