Sainsbury’s “The Greatest Gift”
A stop-motion TVC with an undercurrent of anti-consumerism from Sainsbury’s. A father is trying to think of the ultimate gift for his family while at the same time seeking to survive the annual stress of Christmas fairly unscathed.
But then it occurs to him that he himself is the best possible gift … and so he comes up with the idea of producing “he” in a wide array of different models.