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Sainsbury’s

Wieden + Kennedy, London

[5.21.152]

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Sainsbury’s “A Christmas to Savour”# Appropriately scored with Etta James’s “At Last”, Sainsburys celebrates families finally being allowed to be together this Christmas … even with all the chaos that the holiday might entail. Presented in one slow motion take, we see the familiar festive fun and pressures. After a year of isolation, the narration reminds us that, “it’s been a long time coming, let’s make it a Christmas to savour.”

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Sainsbury’s “A Christmas to Savour”# Appropriately scored with Etta James’s “At Last”, Sainsburys celebrates families finally being allowed to be together this Christmas … even with all the chaos that the holiday might entail. Presented in one slow motion take, we see the familiar festive fun and pressures. After a year of isolation, the narration reminds us that, “it’s been a long time coming, let’s make it a Christmas to savour.”

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