Salvation Army of Brazil
WMcCann, Sao Paulo
[3.18.118]
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Salvation Army “Unwanted Gifts”
Wall-to-wall plaid is obviously the pattern of choice in this household, adorning everything from clothes and furnishings through to wallpaper and even giftwrap. Imagine the dismayed looks, therefore, on opening a package to find – shock horror! – a polka-dot shirt inside. But hang on, says Salvation Army of Brazil, aren’t these unwanted gifts just waiting to be donated to charity?
- Client Salvation Army of Brazil
- Ad Agency WMcCann, Sao Paulo
- Creative Director Marcelo Conde, Marcelo Conde, Eiji Kozaka
- Art Director Pascotto Débora, Eduardo Ferraz
- Production Company Cine Cinematografica, Cine Cinematografica, Sao Paulo
- Director La Sangre