Samsung
Leo Burnett, Chicago
[5.16.110]
More Info
Samsung ”The Anthem”
In its Rio commercial, Samsung has people of the most diverse of nationalities come together and sing their national anthem. First up is a girl from Botswana, followed by an Australian aborigine, with ever more joining in the collective choir as the spot progresses. Samsung, an Olympic Games sponsor, is promoting its “World without barriers” message.
- Client Samsung
- Ad Agency Leo Burnett, Chicago , Leo Burnett, Sydney
- Creative Director Grant McAloon , Vince Lagana , Britt Nolan
- Art Director Nils Eberhardt
- Copywriter Dave Govier , Scott Huebscher
More: Leo Burnett Chicago, Leo Burnett Sydney
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[BPH.18.261]
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