Samsung Mobile
Leo Burnett, Paris
[1.16.004]
More Info
Samsung “The Way You Are”#
A group of teens invited to a “casting” are promised a trip to their dream destination if they agree to hand their phone over to a stranger for ten minutes. They readily agree to the deal – until, that is, they realize it is their parents who now have access to the phone.
Pay-off for Samsung Galaxy: The way you are.
- Client Samsung Mobile
- Ad Agency Leo Burnett, Paris
- Creative Director Xavier Beauregard
- Art Director Mohamed Bareche
- Copywriter Stéphane Gaubert
- Production Company Control Films
- Director Didier Borgel
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