Samsung “The Ostrich”
Picking at the leftovers of someone’s breakfast, an ostrich suddenly stabs its beak into a VR headset. Inspired by the simulation of flying, it then seeks to do so for real. Undaunted by an abortive attempt, it is subsequently seen flying up into the air while its fellow creatures look on in amazement, feet firmly on the ground. Pay-off in this spot for Samsung: We make what can’t be made. So you can do what can’t be done.