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Samsung Mobile

Wieden + Kennedy, Amsterdam

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SAMSUNG Join The Flip Side # After her friend shows her the new Samsung Galaxy Z Flip4, protagonist Elena begins to see everything in similar “flip-able” form. From chairs and menus to toilet seats, the outside world just seems to mimic the design of the Flip4. Elena eventually switches smartphone and “joins the flip side”.

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SAMSUNG Join The Flip Side # After her friend shows her the new Samsung Galaxy Z Flip4, protagonist Elena begins to see everything in similar “flip-able” form. From chairs and menus to toilet seats, the outside world just seems to mimic the design of the Flip4. Elena eventually switches smartphone and “joins the flip side”.

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