Samsung Safety Truck
Leo Burnett, Buenos Aires
[5.15.002]
More Info
Display mounted on the rear of trucks to show drivers behind the vehicle the traffic situation ahead as seen from the cab.
Daniel Wright: “We’ve seen plenty of brands tackling social issues and safety. And they should. Done right, it’s good for the world and it’s good for the brand. The best of them use the brand’s native expertise to create simple solutions to specific problems. Like when Samsung started putting Samsung screens on the back of Samsung trucks to show drivers following them the road ahead. Smart, simple, specific.”
- Client Samsung
- Ad Agency Leo Burnett, Buenos Aires
- Creative Director Luciano D’Amelio , Carmelo Maselli , Lucho Sanchez Zinny
- Production Company Gloria Films
- Director Martín Piñeiro