Archive

Shop

Samsung Safety Truck

Leo Burnett, Buenos Aires

[5.15.002]

More Info

Display mounted on the rear of trucks to show drivers behind the vehicle the traffic situation ahead as seen from the cab. 

Daniel Wright: “We’ve seen plenty of brands tackling social issues and safety. And they should. Done right, it’s good for the world and it’s good for the brand. The best of them use the brand’s native expertise to create simple solutions to specific problems. Like when Samsung started putting Samsung screens on the back of Samsung trucks to show drivers following them the road ahead. Smart, simple, specific.”

More: Leo Burnett Buenos Aires

More: Samsung

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/ 0

Images

Prev Next

Samsung Safety Truck

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout

Display mounted on the rear of trucks to show drivers behind the vehicle the traffic situation ahead as seen from the cab. 

Daniel Wright: “We’ve seen plenty of brands tackling social issues and safety. And they should. Done right, it’s good for the world and it’s good for the brand. The best of them use the brand’s native expertise to create simple solutions to specific problems. Like when Samsung started putting Samsung screens on the back of Samsung trucks to show drivers following them the road ahead. Smart, simple, specific.”

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.