Sancor Tholem “July 16” (00:40) #
The commercial opens in a very strikingly
wallpapered room. A woman leaves the
room, and in the background a person is
lurking in front of the wall – camouflaged
in a tight suit in the same pattern as the
wallpaper, making it hard to distinguish
the figure in the first instance. A man
enters a different room decorated in an
equally unusual wallpaper and, once
again, a figure is hiding in the background.
Finally, the first room is shown again. The
woman against the wall takes the hood off
her head, pulls out a pot of Sancor
Tholem, a soft cheese, from behind her
back, and begins to savour it with relish,
dipping her finger into the sauce and then
into her mouth.