Sandy Hook Promise
BBDO, New York
[6.19.040]
More Info
Sandy Hook Promise “Back to School Essentials”#
What seems like a cheery and all-to-familiar back-to-school ad, with students showing off must-have items like backpacks and binders, turns out to be a PSA highlighting the anxiety and fears students have to face everyday just going to school. Later in the ad, the students are featured demonstrating how ordinary back-toschool items can be used to survive a shooting – like a skateboard breaking a window to escape.
- Client Sandy Hook Promise
- Ad Agency BBDO, New York
- Creative Director Greg Hahn , David Lubars , Peter Alsante
- Art Director Lance Vining , Marcus Johnston , Bianca Guimaraes
- Copywriter Gary Du Toit , Jim Connolly
- Production Company Smuggler, London
- Director Henry Alex Rubin
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