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Sandy Hook Promise

BBDO, New York

[6.19.040]

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Sandy Hook Promise “Back to School Essentials”#
What seems like a cheery and all-to-familiar back-to-school ad, with students showing off must-have items like backpacks and binders, turns out to be a PSA highlighting the anxiety and fears students have to face everyday just going to school. Later in the ad, the students are featured demonstrating how ordinary back-toschool items can be used to survive a shooting – like a skateboard breaking a window to escape.

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Sandy Hook Promise “Back to School Essentials”# What seems like a cheery and all-to-familiar back-to-school ad, with students showing off must-have items like backpacks and binders, turns out to be a PSA highlighting the anxiety and fears students have to face everyday just going to school. Later in the ad, the students are featured demonstrating how ordinary back-toschool items can be used to survive a shooting – like a skateboard breaking a window to escape.

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