Sandy Hook Promise “Back to School Essentials”#
What seems like a cheery and all-to-familiar back-to-school ad, with students showing off must-have items like backpacks and binders, turns out to be a PSA highlighting the anxiety and fears students have to face everyday just going to school. Later in the ad, the students are featured demonstrating how ordinary back-toschool items can be used to survive a shooting – like a skateboard breaking a window to escape.