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Santander Bank

MRM//McCann, Madrid

[4.17.103]

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Santander Bank “Beyond Money”
In a film running for almost 18 minutes, Santander Bank presents a future scenario that, hopefully, will never come about. A woman married a rich husband yet, after a while, begins to live beyond her means. The last resort, as she sees it, is to sell her memories one by one, yet there are things that are simply “beyond money”… A campaign designed to help Santander re-engage millennials disenchanted by banks after the financial crisis.

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Santander Bank “Beyond Money” In a film running for almost 18 minutes, Santander Bank presents a future scenario that, hopefully, will never come about. A woman married a rich husband yet, after a while, begins to live beyond her means. The last resort, as she sees it, is to sell her memories one by one, yet there are things that are simply “beyond money”… A campaign designed to help Santander re-engage millennials disenchanted by banks after the financial crisis.

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