
Santander Bank
MRM//McCann, Madrid
[4.17.103]
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Santander Bank “Beyond Money”
In a film running for almost 18 minutes, Santander Bank presents a future scenario that, hopefully, will never come about. A woman married a rich husband yet, after a while, begins to live beyond her means. The last resort, as she sees it, is to sell her memories one by one, yet there are things that are simply “beyond money”… A campaign designed to help Santander re-engage millennials disenchanted by banks after the financial crisis.
- Client Santander Bank
- Ad Agency MRM//McCann, Madrid
- Creative Director Miguel Bemfica, Jesús Revuelta
- Art Director Rubén Sánchez, Rafa Merino, Dani Requena
- Copywriter Yerai Gomez, Sergio Villarrubia, Marcos Martínez
- Production Company Producciones Oxígeno
- Director Kike Maíllo
More: MRM//McCann Madrid
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