Santander Bank
MRM//McCann, Madrid
[4.17.103]
More Info
Santander Bank “Beyond Money”
In a film running for almost 18 minutes, Santander Bank presents a future scenario that, hopefully, will never come about. A woman married a rich husband yet, after a while, begins to live beyond her means. The last resort, as she sees it, is to sell her memories one by one, yet there are things that are simply “beyond money”… A campaign designed to help Santander re-engage millennials disenchanted by banks after the financial crisis.
- Client Santander Bank
- Ad Agency MRM//McCann, Madrid
- Creative Director Miguel Bemfica , Jesús Revuelta
- Art Director Rubén Sánchez , Rafa Merino , Dani Requena
- Copywriter Yerai Gomez , Sergio Villarrubia , Marcos Martínez
- Production Company Producciones Oxígeno
- Director Kike Maíllo