Sapporo: “Legendary Biru” [02:00]# A lavishly staged commercial recounting the story of the Japanese beer and the complex way in which it is produced – a kind of Japanese “Happiness Factory,” in other words. Deep below the earth, countless workers are to be seen carrying water up from a fresh mountain stream, passing through several levels before pouring it into a huge wooden vat that also contains rice. First boiled in a cauldron that is heated by fire-spewing dragons, and later chilled to perfection, the beer subsequently ends up in barrels that are worked on by drummers to stimulate the tingling acidic sensation. Only then can the beer be enjoyed by all.