Sara Lee “No-one needs Sara Lee” [00:30]# These two spots make their point with a collage of stylish images on women, work, and sweets. A woman’s life is full of things that need to be done: doing laundry, shopping, eating healthy. Yet there are things in life, like the rich and creamy cakes and pastries from Sara Lee, which may not be part of life’s necessities, but which tends to make it more pleasurable (or at least take some of the edge off.) Pay-off: “Nobody needs Sara Lee.”