Sauza Tequila
Howell Henry Chaldecott Lury & Partners, London
[4.97.079]
More Info
Sauza Tequila “Giles McKinley” [00:40]# Giles McKinley, a blind man, speaks about his perception of the world in general and of Sauza Tequila, which he enjoys most mixed with lemonade, in particular. He goes on to illustrate how little sight matters if you rely on your other senses. We see him swimming, listen to doves flying off when he claps his hands, see his hands sculpting a face and playing drums.
Demonstrating his enhanced senses, he offers that “when your lover blindfolded you, you would rely on your other senses” and ventures “You can forget sight. Feeling´s everything.”
- Client Sauza Tequila
- Ad Agency Howell Henry Chaldecott Lury & Partners, London
- Art Director Yan Elliott
- Copywriter Jim Hoskins
- Production Company Impossible Impact
- Director Andy Wilson