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Save-On Foods

DDB, Vancouver

[4.96.124]

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“Slide Show” [00:30]# A farmer has to undergo a test in which he must identify produce that flashes on a screen before him. He seems to be highly knowledgeable but in the end fails the test when he cannot describe the exact consistency of some soil that is shown on the screen. “We’re not just picky about our produce,” the VO, speaking for the Save-On chain of supermarkets, tells us, “we are also picky about who grows it.”

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"Slide Show" [00:30]# A farmer has to undergo a test in which he must identify produce that flashes on a screen before him. He seems to be highly knowledgeable but in the end fails the test when he cannot describe the exact consistency of some soil that is shown on the screen. "We're not just picky about our produce," the VO, speaking for the Save-On chain of supermarkets, tells us, "we are also picky about who grows it."

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