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scART Tattoo

Havas Health Plus, New York

[3.21.002]

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Cancer survivors beat cancer, and then are left with a permanent and constant reminder in their scars. scART is a collaboration between Momentary Ink and I Had Cancer that gives those who want to hide their scars a safe, easy, and affordable way to do it.

Luis Gaitán: “Behind every great creative idea there most a deep understanding of a human truth. For me it’s a matter of empathy that should always be presiding the creative thinking. This is the way I imagine the process to come up with this idea: using AR to imagine that tattoo that could bring strong beauty to a breast cancer scar before going and making it for real. Beautiful.”

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Cancer survivors beat cancer, and then are left with a permanent and constant reminder in their scars. scART is a collaboration between Momentary Ink and I Had Cancer that gives those who want to hide their scars a safe, easy, and affordable way to do it.

Luis Gaitán: “Behind every great creative idea there most a deep understanding of a human truth. For me it’s a matter of empathy that should always be presiding the creative thinking. This is the way I imagine the process to come up with this idea: using AR to imagine that tattoo that could bring strong beauty to a breast cancer scar before going and making it for real. Beautiful.”

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