
scART Tattoo
Havas Health Plus, New York
[3.21.002]
More Info
Cancer survivors beat cancer, and then are left with a permanent and constant reminder in their scars. scART is a collaboration between Momentary Ink and I Had Cancer that gives those who want to hide their scars a safe, easy, and affordable way to do it.
Luis Gaitán: “Behind every great creative idea there most a deep understanding of a human truth. For me it’s a matter of empathy that should always be presiding the creative thinking. This is the way I imagine the process to come up with this idea: using AR to imagine that tattoo that could bring strong beauty to a breast cancer scar before going and making it for real. Beautiful.”
- Ad Agency Havas Health Plus, New York
- Creative Director Takae Takahashi, Tracy Zuto
- Art Director Phillip Barrish
- Photographer Jeff Ross
Related Work
Lurzer’s Archive
Log In1/ 0
Images
scART Tattoo
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.