scART Tattoo
Havas Health Plus, New York
[3.21.002]
More Info
Cancer survivors beat cancer, and then are left with a permanent and constant reminder in their scars. scART is a collaboration between Momentary Ink and I Had Cancer that gives those who want to hide their scars a safe, easy, and affordable way to do it.
Luis Gaitán: “Behind every great creative idea there most a deep understanding of a human truth. For me it’s a matter of empathy that should always be presiding the creative thinking. This is the way I imagine the process to come up with this idea: using AR to imagine that tattoo that could bring strong beauty to a breast cancer scar before going and making it for real. Beautiful.”
- Ad Agency Havas Health Plus, New York
- Creative Director Takae Takahashi , Tracy Zuto
- Art Director Phillip Barrish
- Photographer Jeff Ross