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Young & Rubicam (Y&R), Chicago

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Sears “Arboretum” (01:00) #
Department store chain Sears has chosen
the tagline “Bring your lawn to life” to
present the range of garden tools available
through the store in full bloom.
Time-lapse photography is used to show
us “lawnmower flowers,” with sunshade
butterflies fluttering through the scene,
yet the scary secateurs flowers are also
sharpening their blades in the hope that
meaty prey is at hand. Next to them, we
see a picture of the respective specimen.

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Sears “Arboretum” (01:00) # Department store chain Sears has chosen the tagline “Bring your lawn to life” to present the range of garden tools available through the store in full bloom. Time-lapse photography is used to show us “lawnmower flowers,” with sunshade butterflies fluttering through the scene, yet the scary secateurs flowers are also sharpening their blades in the hope that meaty prey is at hand. Next to them, we see a picture of the respective specimen.

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