Sears
Young & Rubicam (Y&R), Chicago
[2.09.039]
More Info
Sears: “Hero Dollar” [01:20|# The dollar is by no means as worthless as it is sometimes made out to be. This is demonstrated in this animated spot whose protagonist is a one-dollar bill, which is to be found lying around behind sofas, stuck in trouser pockets and in other places, waiting to be used again – as, for example, a way of supporting soldiers and their families. Pay-off: “Make a dollar a hero.”
- Client Sears
- Ad Agency Young & Rubicam (Y&R), Chicago
- Art Director Grant Simpson
- Copywriter Will Bright
- Production Company Blacklist, New York
- Director Pistachios