Road safety campaign that uses busty shots of seat-belted women to point up the need to wear a belt when driving.

Razvan Capanescu: “When brands choose online in order to gain a better parcel of the target’s mind, they forget they have to fight with booty, boobs & kittens galore. But this cheeky hashtag based campaign not only cleverly insinuates its way into the attention’s focus but also assures multiple revisits of the message.”