Secours Populaire
BDDP & Fils, Paris
[1.03.066]
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Secours Populaire “Le collier” (00:45)#
Rare the mother whose eyes do not mist up when the little ones come home from kindergarten clutching their first self-made presents! Only, in this spot, the necklace made from dried pasta has to double up as lunch for the girl. Many people in France don’t have enough to eat, we are told in the following super.
- Client Secours Populaire
- Ad Agency BDDP & Fils, Paris
- Art Director Robin De Lestrade
- Copywriter Olivier Camensuli
- Production Company Big Productions, Paris
- Director Simon Lelouch