Self-Destructing Book
Mother, New York
[6.15.002]
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Read-by date: after 24 hours have elapsed, the 1,000 free digital copies of James Patterson’s latest book simply self-destruct.
Wesley Ter Haar: “A book that gave readers 24 hours to finish it before self-destructing. Taking a new spin on what can be done with the digital book medium, Resn brought about a cool concept which created a lot of thematic atmosphere that was contextual to the story.”
- Client James Patterson
- Ad Agency Mother, New York
- Production Company RESN, Wellington
More: Mother New York
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