Our Challenge: Competition among healthcare marketing agencies is intense and standing out requires innovative and creative marketing strategies. We’ve demonstrated our expertise over the past 5 years through award-winning work for clients. But it was time to put our creative acumen to work marketing ourselves. And what better way to do that than a campaign with a dual purpose—raising awareness around a common and deadly disease while highlighting our healthcare expertise and bold creative.
Our Approach: Other agencies are mired by a maze of processes and hierarchical hoops. From our inception, we sought to do things differently. Because we’re creative from the top down, we used tongue-in-cheek copy paired with “less-than-beautiful” graphics to demonstrate the ugliness of melanoma in these posters. Digestible chunks of information on the ABCDEs of assessing moles keep content focused and memorable.

https://www.sfcgroup1.com/project/self-promoletion/